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January Newsletter

posted 30 Jan 2014 13:29 by Jennifer Dunn   [ updated 30 Jan 2014 13:30 ]

Sent to folks on my mailing list on 28/01/14

Hello all,

Just a little email to tell you details of the special Valentine's cupcake selection that I am offering this year, (which includes chocolate cupcakes with a homemade nutella centre! I think they'd make a nice gift to show anyone you love them!) 


 Valentine's Specials

Mix and match the following cupcakes

Chocolate hazelnut, with a gooey chocolate hazelnut centre, frosted with chocolate, vanilla or chocolate hazelnut frosting and scattered with toasted hazelnut pieces.

Chocolate hazelnut, with a gooey chocolate hazelnut centre, frosted with chocolate, vanilla or chocolate hazelnut frosting, drizzled with chocolate hazelnut sauce and scattered with toasted hazelnut pieces.

Rose water flavoured, with rosewater frosting and a scattering of rose petals.

Vanilla and raspberry, with raspberries baked in, and raspberry pieces on top.

Vanilla, with vanilla frosting and a scattering of rose rose petals or raspberry pieces.

Chocolate, with chocolate frosting, sprinkled with toasted hazelnut pieces or drizzled with chocolate.

 £8.50 for 4/ £11 for 6/ £19 for 12


A box of  whoopie pies, with any of the following frostings: Chocolate, peanut butter, vanilla, raspberry 

£12 for 6

Inline image 1
View more photos on my facebook page!

Valentine's specials can be collected on the evening of Thurs 13th Feb. or the morning of Friday 14th Feb.  (If you have any requests for cakes not mentioned above please let me know!)


In other news, I am very pleased to tell you details of Colchester's First Vegan Fair, which I am in the process of co-organising! The fair will be held on Sat 10th May at Colchester Arts Centre, and will include cakes, curry, cosmetics and beer! Our aim is to showcase vegan living in a friendly and welcoming environment.  Please spread the word!

You can keep up to date with our progress on our Facebook page, our Twitter and our website

If you know anyone who may be interested in having a food or lifestyle stall then please forward them our email address
I'll send you more details further down the line!

Many thanks as always. I hope you're having a great 2014 so far!

Kindest regards,


New blog launched

posted 14 Nov 2013 13:03 by Jennifer Dunn

Yesterday I launched a separate "'s vegan!" blog on blogspot.
My first post is all about easy to make cheaty vegan desserts!  In time I will be adding "proper" recipes and other lovely vegan things!
You can view my blog here.

"'s vegan" business news will remain here in this news section :)

UK vegan awards 2013 and new stockist.

posted 20 Oct 2013 11:01 by Jennifer Dunn   [ updated 14 Nov 2013 13:08 by Jennifer Dunn ]

I'm thrilled that "'s vegan!" is nominated for "Best Vegan Cakes" at the UK vegan awards for the second year running.  Please give us a sneaky vote here
if you like our cakes! Thank you!

In other news..."The Minories Garden Cafe" in Colchester are now selling our cakes on Wednesdays.

Win a "Vegan Starter Kit"

posted 6 Aug 2013 15:12 by Jennifer Dunn

Charity bake sale report! Lush, April 20th, 2013

posted 2 Jul 2013 12:47 by Jennifer Dunn   [ updated 2 Jul 2013 12:49 ]

April 20th I held a charity bake sale in Lush Colchester, as part of the "worldwide vegan bake sale" to raise funds for Tower Hill Stables Animal Sanctuary, in Asheldham, Essex.

The bake sale was a huge success and all 180 cakes sold in less than 3 hours! (between 11am and 2pm). 
I am thrilled that kind hearted cake-lovers helped to raise £245.80 Tower Hill!  
I was overwhelmed by the turn out and support-some people were even  buying boxes of 10 cakes at a time! One couple came all the way from Billericay, just to buy some cakes!

The staff at Lush were lovely and  gave me a really warm welcome (and bought their fair share of cakes too!)

I spent 12 hours making lot's of different flavoured cupcakes,  muffins, cookies, whoopie pies and cinnamon rolls. 
This is the second time I've participated in the world wide vegan bakesale, in 2011 I held another bakesale in Lush, which raised £157 for Animal Aid.

This year I chose to support Tower Hill Stables  because I follow them on Facebook and felt I wanted to help the good work they do.
I was thrilled that the sanctuary owner, elite vegan marathon runner Fiona Oakes  came along to support the event! (although all the cakes had sold out by the time she arrived!)
It was lovely to meet Fiona. I've been a huge fan of hers for ages. (you could say she's one of my heroes!) I really appreciated her taking the time to visit Colchester 

Fiona  is a former Olympic athlete (former cyclist), who now competes in extreme marathons. 
She  won the women's race at the North Pole marathon earlier this year (in temperatures of -28 c!) and came in third place overall, behind two male runners. She smashed the previous women's course record by 45 minutes! (along with her mascot- Percy bear, who also made an appearance at Lush!)  

Fiona runs these extreme marathons to raise awareness of veganism and to prove that you can excel on a plant based diet, and also to raise funds for her animal  sanctuary, at which she cares for 400 rescued animals (including  horses, sheep, cows, chickens, pigs and rescued dogs and cats).  

Fiona said she was really happy to see me promoting veganism through baking cakes, as a lot of people still seem to think being vegan means going without!  She was also very appreciative of the effort I'd put in to raise money for her sanctuary, and said she'd be happy to help promote "'s vegan!" in the future.

Fiona Oakes and Jennifer Dunn from's vegan!

Fiona and me! (and Percy on my shoulder!
More photos from the day can be seen here

Mince Pie Recipe!

posted 8 Dec 2012 15:37 by Jennifer Dunn   [ updated 17 Dec 2012 14:56 ]

Since it is nearly Christmas I thought I would share with you a recipe for vegan mince pies!
The pastry recipe is from the amazing "Vegan Pie in The Sky" by Isa Chandra Moskowitz and Terry Hope Romeo.

Let’s make MINCE PIES!

(ps..they’re vegan!)

You will need:

·         11/4 cups (7 oz/ 200g)  plain flour

·         1/4 teaspoon salt

·         1.5 tablespoon sugar

·         4 tablespoons (2oz/50g) cold dairy free margarine (recommend “Vitalite” or sunflower “Pure”)

·         4 tablespoons (2oz/50g) cold vegetable fat (ie Trex)

·         3 tablespoons ice water

·         1/2 tablespoon apple cider vinegar

·         1 jar readymade mincemeat

·         3 tbsp soya or almond milk

·         Icing sugar for dusting

·         Rolling pin or wine bottle for rolling out pastry, muffin tin, round pastry cutters, or a glass

To make your pastry: This is an all-purpose, flaky, roll-out pie crust, perfect for any pies. It's great for cutting shapes, or making lattices. Double the recipe and use it to make apple pie!

  1. In a large mixing bowl, sift together the flour and salt. Mix in the sugar. Add half the margarine and vegetable fat by about half tablespoonfuls, and rub into the flour with your fingertips, until the flour appears pebbly. Add the remaining margarine and shortening, and rub in.
  2. In a small bowl, mix together 2 tablespoons of ice water with the apple cider vinegar. Drizzle the water and vinegar mixture into the flour by the tablespoonful, gently mixing it after each addition. Knead the dough a few times, adding more water until it holds together. You may need only the 2 tablespoons, but add up to 1 more tablespoon if needed. 
  3. Divide the dough in two, roll each half into a ball, then press them into disks and wrap each in cling film. Refrigerate for half an hour. (Refrigerate your rolling pin too!)

To assemble you pies:

Preheat oven to 200 C.

·         Dust a clean work surface and rolling pin with flour. Roll out one ball of pastry to about 1/8 inch thick.

·          Using a glass or pastry cutter cut out circles approx 3.5 inch wide, and press carefully into the muffin pan to make the base of your pies. 

·         Spoon 2 teaspoons of mincemeat into each pie.  Roll out the other ball of pastry to 1/8 inch thick. Use a star cutter (if you have one) or a smaller glass to cut out the lids of your pies.  Press the lids on. Make a small hole in the surface of each pie with a small sharp knife to allow the steam to escape (no need if using star shaped lids).  Brush each pie with a little soya or almond milk.

·         Bake in the preheated oven for 15-20 mins or until golden brown. Remove from the oven and allow to cool in the tin for 5 mins before moving to a cooling rack. 

·         When cooled sprinkle the tops with icing sugar.

·         They will keep well if placed in an airtight tin. If you like you can warm them in the oven before serving.



posted 8 Dec 2012 15:32 by Jennifer Dunn   [ updated 2 Jul 2013 12:55 ]

I have neglected keeping up to date with my news! And a fair bit has happened lately.
Most notably, I was very excited to come third in the category of "Best Vegan Cakes" at the UK vegan awards!
It was a surprise enough to see I was nominated, so I was super excited to finish in the top three (out of 13 nominated vegan bakeries).

Other good news, I am currently supplying two new locations.
The first is "Cafe at number 21" which is a new eatery on Trinity Street, that aims to cater for all diets, including vegetarian and vegan.
I supply them with vegan cupcakes (and the occasional muffin), throughout the week.

I am also currently trialling supplying 2 canteens (Zest and Blues) at the University of Essex!  So if you know any vegan (or non-vegan!) students at the uni please let them know about my cakes, and be sure to tell them to let the catering staff know how happy they are to see sweet vegan treats on sale!!

Amendment, July 2013: I am unfortunately no longer stocking the university, due to issues delivering the cakes (I don't drive!)
I have also recently stopped supplying "Cafe at 21" (for personal reasons).  For any updates on new stockists, join our mailing list! 

Market Update...

posted 4 Oct 2012 14:31 by Jennifer Dunn

Hello all!

I am afraid I am bearer of bad news this evening! (You may have already read this on Facebook..)

Unfortunately the Treehouse café are having to call time on their vegan market stall, for the time being at least…

 Here is a message that they posted on facebook earlier today…

“Dear lovely people of Colchester, we've got some good news and some bad news for you.

First off the bad news - due to full time day jobs, essays, studies and other things we'd rather avoid (but can't) we're going to be taking a break from our regular Saturday stall. It turns out the pressure of moving, starting studies and full time xmas work means we can't spend all our time working on or at the stall, as much as we love it.

We know this means some of you will miss out on your weekend fix of vegan treats, BUT - and now for the better news- we still want to prepare food for you.

We'll be taking orders which can be delivered in town centre at weekends, for which we'll be posting a menu up soon, so if you do want to order anything, all you have to do is let us know by Thursday evening!

Also, we're still available for catering, so get in touch if you have any parties or events coming up.

Lastly, it's not all over for the stall - there's a possible (and exciting) opportunity for us to expand soon - though we can't say too much about it - and the stall will be back in the new year!

Thank you all for your support so far, it's been great to meet you all and we hope to see you all again soon!”

 So there we are!

 I’d like to extend my thanks too to everyone that supported the stall and bought my cakes; I was really blown away by the response, and I’m really sorry that I won’t be able to make you any more for the time being.

Don’t forget that cakes/cupcakes are still available for private order, and can be collected from my address (down East hill) -Just email!

(I know it’s not as convenient as stopping by the stall, but at least an option is there..)

 I’ll keep you informed on here of any other places that I may end up selling in the future (I’ll have sent some of you around the whole town looking for vegan cakes soon! -Sorry about that!), and I’ll also email my mailing list with any developments regarding The Treehouse.  -Don’t forget you can also follow them on their facebook page where they will post any updates.

Hopefully I will have some better news to report in the near future!

Many thanks as always


UK Vegan awards! And Guntons update...

posted 3 Sep 2012 13:09 by Jennifer Dunn

I was quite excited this morning to discover that “’s vegan!” has been nominated in the “best cakes” category at the UK vegan awards! So if you like our cakes, and have a moment to spare, perhaps you could cast a little vote our way! (it would be much appreciated!)

Also..just a little case anyone is wondering what is happening with Guntons…reluctantly I think I will have to stop supplying them on Saturdays for the foreseeable 1, it’s not overly practical for me to be selling in two places on a Saturday…and 2, I am guessing that most of my customer base probably head to the market stall on Saturdays anyway, since there are more vegan goodies on offer! (Hence they are selling much better!)  But thank you if you did buy cakes from there in the past..perhaps one day in the future I will return! (if they would have me!)

Necessity breeds ingenuity!

posted 23 Aug 2012 15:01 by Jennifer Dunn   [ updated 23 Aug 2012 15:19 by Jennifer Dunn ]

So..after 2 successful trial runs (thanks for the support folks!) The Treehouse market stall has decided to sign up for a regular pitch :)

But-first there was an ultimatum to be had! The choice was...either return to the original (nice) pitch where the stall was launched (Culver street) but NOT sell cupcakes, or, move to Long Wyre street (not so nice a pitch) and continue selling cupcakes.

The reason for the whole cupcake debacle is basically that there are rules stipulating how many stalls can sell the same things in the same vicinity of each other, and there is another stall that already sells cupcakes on Culver street.  Now I know, and you know, that vegan cupcakes will more often than not, be bought by vegans, who wouldn’t have shopped at the other stall anyway.  But apparently that doesn’t matter…rules are rules.

So, after much deliberating we all decided for the future success of the stall that it needed a good pitch, and we all think Culver street is the best pitch.

Which means…no more cupcakes!  Now as scary as that sounds to me (I am a cupcake girl through and through) -I am trying my best to look at it positively and see it as a window for new cake opportunities (as this blog title suggests..”necessity breeds ingenuity” (hopefully..!))

The rules are very clear “no cupcakes".

But...cupcakes aren’t the be all and end all of culinary cake delights!

So let’s start new trends!

(Gather 'round close, here is the top secret plan..)

Instead of cupcakes lets try…

-Brownies! Chocolatey brownies, Nutty brownies, minty brownies, coffee brownies, fruity brownies!

-Tray bakes,cake slices,cake squares, in lots of flavours! Lemon?  Bakewell?! Date and oat?

Choc chip cookies, oatmeal raisin cookies ,espresso cookies-,coconut macaroons- every other kind of cookie!

-Whoopie pies!
(I’ve yet to try them, but see here, they look awesome-like cakey buttecream sandwiches!)

-Mini sponge cakes!(maybe like these?-once I've bought the special tin!)

Coconut banana muffins, lemon blueberry muffins,double chocolate muffins, choc raspberry muffins,choc orange muffins,strawberry spelt muffins,apple muffins,no added sugar muffins...? Every other muffin!


-mini loaf cakes?



These are just a few ideas I’ve had so far..obviously I won’t be doing them all at once, but these are the sorts of things you can expect over the coming weeks.  I’ll try and have a good variety on offer each week (something chocolatey, something fruity, something (slightly) less sinful!)

I’m sorry if anyone is upset at the loss of the cupcakes! (they are darn cute and I will miss making them!) but I hope you will still support the stall and try my new goodies! Please let me know if you do, and let me know what you think, as I always appreciate good honest feedback! :) Also let me know if you have any ideas for new products, or if there is anything in particular you would like to see :)

And as a footnote…don’t forget you can still order cupcakes in any flavour or design, for collection from my house :) (so all is not lost!)

As always, many thanks for your continued support-it really is invaluable to me! :D

Kindest regards


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