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Necessity breeds ingenuity!

posted 23 Aug 2012, 15:01 by Jennifer Dunn   [ updated 23 Aug 2012, 15:19 by p.s it's vegan! ]

So..after 2 successful trial runs (thanks for the support folks!) The Treehouse market stall has decided to sign up for a regular pitch :)

But-first there was an ultimatum to be had! The choice was...either return to the original (nice) pitch where the stall was launched (Culver street) but NOT sell cupcakes, or, move to Long Wyre street (not so nice a pitch) and continue selling cupcakes.

The reason for the whole cupcake debacle is basically that there are rules stipulating how many stalls can sell the same things in the same vicinity of each other, and there is another stall that already sells cupcakes on Culver street.  Now I know, and you know, that vegan cupcakes will more often than not, be bought by vegans, who wouldn’t have shopped at the other stall anyway.  But apparently that doesn’t matter…rules are rules.

So, after much deliberating we all decided for the future success of the stall that it needed a good pitch, and we all think Culver street is the best pitch.

Which means…no more cupcakes!  Now as scary as that sounds to me (I am a cupcake girl through and through) -I am trying my best to look at it positively and see it as a window for new cake opportunities (as this blog title suggests..”necessity breeds ingenuity” (hopefully..!))

The rules are very clear “no cupcakes".

But...cupcakes aren’t the be all and end all of culinary cake delights!

So let’s start new trends!

(Gather 'round close, here is the top secret plan..)

Instead of cupcakes lets try…

-Brownies! Chocolatey brownies, Nutty brownies, minty brownies, coffee brownies, fruity brownies!

-Tray bakes,cake slices,cake squares, in lots of flavours! Lemon?  Bakewell?! Date and oat?

Choc chip cookies, oatmeal raisin cookies ,espresso cookies-,coconut macaroons- every other kind of cookie!

-Whoopie pies!
(I’ve yet to try them, but see here, they look awesome-like cakey buttecream sandwiches!)

-Mini sponge cakes!(maybe like these?-once I've bought the special tin!)

Coconut banana muffins, lemon blueberry muffins,double chocolate muffins, choc raspberry muffins,choc orange muffins,strawberry spelt muffins,apple muffins,no added sugar muffins...? Every other muffin!


-mini loaf cakes?



These are just a few ideas I’ve had so far..obviously I won’t be doing them all at once, but these are the sorts of things you can expect over the coming weeks.  I’ll try and have a good variety on offer each week (something chocolatey, something fruity, something (slightly) less sinful!)

I’m sorry if anyone is upset at the loss of the cupcakes! (they are darn cute and I will miss making them!) but I hope you will still support the stall and try my new goodies! Please let me know if you do, and let me know what you think, as I always appreciate good honest feedback! :) Also let me know if you have any ideas for new products, or if there is anything in particular you would like to see :)

And as a footnote…don’t forget you can still order cupcakes in any flavour or design, for collection from my house :) (so all is not lost!)

As always, many thanks for your continued support-it really is invaluable to me! :D

Kindest regards